Local SEO is a digital marketing technique that helps businesses concentrate their efforts in the actual markets where their customers reside.
Using local SEO services, businesses can find their local competitors and more effectively market against them using various strategies to build their brand name and reputation among their actual customers, right within their communities.
How Does Local SEO Work?
Local SEO works by optimizing a company’s online presence in “near me” searches and searches made by people in their service areas.
It eliminates the need to compete for pagerank against businesses outside of a company’s local service area, helping them gain customers more easily.
Local SEO companies help businesses improve their local SEO and gain more customers in the process by leveraging things like Google Business Profile, local keywords, and locally relevant content.
What Factors Does Local SEO Rely On?
In doing so, any business with a local address and service area can show up more easily in the SERPs and achieve higher pagerank in location-based Google searches.
Local SEO relies on the three factors of search relevance, proximity to the searcher, and business prominence when choosing which businesses to feature in local searches.
Those that have used the services of a local SEO company and as a result, have effective SEO and a good business reputation while also matching those primary three factors, will be acknowledged by the search algorithm and shown to local searchers as good matches to their search.
Why Is Investing In Local SEO Services So Important For Small Businesses?
Good local SEO improves a company’s organic search results, helping them get found by people right within their own community.
It produces more cost-effective results and brings in a higher ROI for marketing services from a local SEO company.
Local SEO also allows businesses to build their reputation within their communities through reviews, referrals, and word-of-mouth, some of the most important ways to do so.
It also helps local businesses show up on Google Maps, where searchers can find them in proximity to their own location.
With good overall and local SEO, companies may even earn a spot on the Maps Pack, which is a listing of the top three companies that most easily fit the searcher’s query.
Adding All This Up About Local SEO
Ultimately, one of the best ways for any small business to build awareness of their company and get more customers is to leverage local SEO practices that will get them noticed.
Using strategies like optimizing their Google Business Profile page, researching and using popular local keywords, standardizing NAP (name, address, and phone number), and seeking online reviews that others can read, any business working with a knowledgeable local SEO service can beat their competition on a local scale and get more customers.
Local SEO is the best money that any business owner will spend on their online marketing!